Marketplace Integration Glossary
The terms you hear every day in multi-channel selling, defined briefly and clearly. Each term links to the detailed article.
Product and catalog terms
SKU
Stock keeping unit: the code you assign to tell products apart inside your own business.
EAN / GTIN
The product's international barcode number, issued through GS1.
Variant
Versions of one product separated by color, size, or volume. On the marketplace they usually sit under a single listing, but in stock each is a…
Master catalog
The single source of truth for product data, usually the ERP or the platform behind your own store: Shopify, WooCommerce, ikas, Ticimax, T-Soft…
XML feed
A file that exports product data as a structured list: code, barcode, title, price, stock, and images in fixed fields.
Quality score
The marketplace's own rating of a listing, based on missing images, a thin title, the wrong category, or unfilled attributes.
Ownership flag
A marker recording who manages a product's stock and price on a given channel: this integration, or another system.
Stock and order terms
Stock sync
Reducing a product's quantity on every other channel as soon as it sells on one.
Overselling
Selling the same last unit on two channels at once: one pair of shoes in the warehouse, an order from one marketplace in the evening and another an…
Single stock pool
All channels drawing on one real quantity instead of each holding a reserve of its own.
Low-stock alert
A product falling below a threshold you set. It surfaces as a warning in the panel and on the mobile interface, and what it really buys is time: time…
Days of cover
An estimate of how many days the current stock will last at the recent rate of sale.
Negative stock
Stock falling below zero in the system. It is never a real quantity; it is the trace of something else, usually a counting error, a return recorded…
Order transfer
Writing a marketplace order into the ERP or the panel with its customer, line items, carrier, and payment details, so invoicing, picking, and…
Partial return
A return covering only some lines of an order: three items shipped, one sent back. It has to be handled separately in three places.
Returns portal
A page where the customer signs in with an email address and order code and opens a return themselves, instead of writing to you and waiting for an…
Pricing, commission, and reconciliation terms
BuyBox
Among several sellers offering the same product, the one the marketplace connects to its add-to-cart button.
Repricing
Updating prices automatically against competitor prices and rules you define, rather than by hand across portals.
Floor price
The price a product must never fall below on any channel. It is a hard limit rather than a guideline: campaign discounts, repricing suggestions, and…
Price matrix
A single table showing list price, sale price, and floor price for each product on each channel.
Commission
The marketplace's share of every sale. It varies by category, by campaign, and over time, and it is rarely the only deduction: shipping…
Settlement
The amount a marketplace pays you after its deductions, reported per period against the orders in that period.
Reconciliation
Comparing the settlement report line by line with your own order and return records, and following up whatever does not match.
Missing payout
An order that shows as delivered but has no matching payment in the settlement report.
Contribution per channel
What is left from a channel's sales once commission, shipping, VAT, and return risk are deducted.
Cross-border terms
Micro-export
Retail exports from Türkiye below a set value and weight limit, cleared through a simplified customs procedure that the carrier handles rather than a…
ETGB
The Electronic Commerce Customs Declaration: the declaration a carrier files on your behalf for micro-export shipments, in place of a full…
Size conversion
Translating a product's size into the destination country's system, so the customer orders the size they expect rather than the one printed on your…
Exchange rate management
The rule deciding which rate a foreign-currency price uses and when that price is updated.
Setup and operations terms
API
The official connection a marketplace or an ERP exposes so other systems can read orders and write stock and prices.
Shadow mode
The setup phase, usually one to two weeks, in which the integration reads everything and writes nothing.
Handover
Switching write access on channel by channel once the shadow mode figures reconcile: low-volume channels first, stock before price, with the…
Channel monitoring
Checking continuously that every channel still answers and that orders are still arriving from each of them.
Roles and 2FA
Permission groups such as Admin, Content, Warehouse, Returns, Accounting, and Reporting, plus two-factor authentication on each account.
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