What is Floor price?

The price a product must never fall below on any channel. It is a hard limit rather than a guideline: campaign discounts, repricing suggestions, and manual edits all stop at it, and an update that would cross it never reaches the channel. A floor is only as sound as the calculation behind it, which means commission, VAT, shipping, and return risk deducted from the selling price. A floor set by feel shows up later as negative contribution on the profitability page. See the floor price rule.

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