What is Contribution per channel?

What is left from a channel's sales once commission, shipping, VAT, and return risk are deducted. It answers the question revenue cannot: which channel actually makes money. A channel with the highest turnover can sit at the bottom of this list once returns are counted, while a smaller channel with few returns turns out to be the profitable one. Calculated per product as well as per channel, it also tells you which products are worth defending in a price contest and which to leave alone. See marketplace performance reports.

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