Translating a product's size into the destination country's system, so the customer orders the size they expect rather than the one printed on your label. The rules come from the product's own size chart rather than a general table, since charts differ by brand and category; for US orders, sizes can be shifted one step up according to that chart. The conversion runs on top of the matching table without changing it, so the order still reaches the ERP with your own size. See international size and measurement conversion.
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